Target Audience Profile

This is Jessica Smith, she is 18 years old and is from Central London. She studies media and art A levels at Duff Miller sixth form college. Living in such a lively area she spends a lot of her time listening to music on-the-go, mostly this is quite unheard of bands, that were formed locally to her - aswell as mainstream bands. Although her hobby of listening to music began as something that would just pass the time, she now has very high respect for talented musicians, and enjoys discovering new artists using websites such as Myspace and Facebook. Her favourite band is the Arctic Monkeys, as she believes they created an individual sound that many bands are trying to imitate. She spends a lot of her time socialising with friends at trendy bars in and around London. Because of this, and where she lives she is very fashion consious and believes a lot in individuality. Her favourite shops are Topshop Zara and Allsaints, as well as these she buys a lot of her clothes from small individual boutiques. When she gets time she enjoys watching films - more so than television. She is a very creative person and can be drawn in by aesthetically pleasing things, she has an eye for detail but also wants something that will get her brain working too.